VarmaSoft

Web Promotion

The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium.

Internet marketing is associated with several business models:

* e-commerce — this is where goods are sold directly to consumers (B2C) or businesses (B2B)
* Publishing — this is the sale of advertising
* lead-based websites — this is an organization that generates value by acquiring sales leads from its website
* affiliate marketing — this is process in which a product or service developed by one person is sold by other active seller for a share of profits. The owner of the product normally provide some marketing material (sales letter, affiliate link, tracking facility).
* local internet marketing – this is the process of a locally based company traditionally selling belly to belly and utilizing the Internet to find and nurture relationships, later to take those relationships offline.
* blackhat marketing – this is a form of internet marketing which employs deceptive, abusive, or less than truthful methods to drive web traffic to a website or affiliate marketing offer. This method sometimes includes spam, cloaking within search engine result pages, or routing users to pages they didn’t initially request.

There are many other business models based on the specific needs of each person or the business that launches an Internet marketing campaign.

So if you would like to expose your business online contact us @ webpromotion@varmasoft.com